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On Page SEO – Essentials Part 2

There are a lot of secrets that SEO marketers just don’t want to share, well ok then, they like to give you the hows and whys but the methodology is kept pretty tight to their chest. Before you can really make a difference in your online presence there are a few fundamentals that you just have to get right. If you can’t get this first part right, it’s pointless pushing forward.

So over the course of the next few months, we are going to share some of the things that we have learnt and provide you with a further insight into SEO.

Here is a list of topics that we will be covering early 2018, the real getting started basics.

  • Content – Just how much
  • Running Adverts to Content Ratio
  • Make your content unique
  • Best images are your own images (where possible)
  • Content Placement
  • Keyword Density
  • Broken Link – just don’t have any
  • Choice of your domain name
  • Keep it up to date
  • Rank for speed.
  • Pages – The bare minimum

Lets fire away…..

Running Adverts to Content Ratio

Through time we have seen different changes through Googles Algorithm, (this happens hundreds of times a year) to the way Google interacts with our websites based on a lot of factors.  Some of these factors are “Ad to content ration” The real key here in this explanation is to not overdo any type of Adsense or affiliate links on your website if any at all.  We understand that these ads can generate income for a lot of websites that offer free advice (they have to have something to try pay for what they are presenting), you just don’t want to overdo it.  The more content present on your site, the more of these Ad blocks you can have.

If you have one of these sites and want to rank well, then follow some simple golden rules when it comes to placement.  Do not place all these ad blocks above the fold (the top section of your website, before scrolling begins), if you do, keep them to a bare minimum as we want to keep visitors on your website, yes I know, these ads maybe paying to keep your website up, the key point here is we want them to read your content.  The fewer you show, the less your bounce rate is going to be, just avoid it – if you going to place them, have them down the right-hand side or in between the content you have worked so hard on to reach your chosen audience.

Look out for our next guide about “Make your content unique”

Missed our previous blog post on the Essentials? Click here

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