Search engine optimisation is the methodology of techniques, tactics and planned strategies used to increase the amount of traffic/visitors to your website. This is achieved by having a high-ranking placement within a search result of a search engine like Google.
Now you know what it is, are you still confused as to why it is so important? It sounds pretty basic when you put it all together, however, there is a lot more to SEO, trust me! Strategies include having great and leading page titles, making sure that your meta tags are effective and that key phrases are placed on your pages. Using Google tools to your full benefit has a large impact on your SEO performance as another valuable metric and then lastly submissions to website directories, though this holds less value, it is still very important.
SEO is basically a measurable, repeatable process that sends signals to search engines that your content and your website are worth showing in Google index – in other words, they hold relevance to users who are searching for service etc. You don’t just do SEO once, it is ongoing…
Having someone manage your SEO is the best thing that you can do for your business because it isn’t by chance that your competition has 1st-page ranking it is by understanding the process and the demographics of who your customers are and how to target them through Keyword placement.
For further enhancement you have the opportunity of Internet Marketing through Adwords, these are paid advertisements through Google, these ads always place in prominent positions within a search result and will display based on your budget and other metrics being used, Adwords really is a total other conversation by itself.
Then lastly we have our social media platforms, that as a business you just can’t ignore, you have to have it, you have to engage and promote your business to your followers and potential new followers and you have to do it now. You don’t do Social? Then get off your butt and start reconsidering your marketing strategies.